Legal

Cookie Policy

Last updated: March 2026

This Cookie Policy explains how World Medical Concierge Ltd (“WMC”, “we”, “us” or “our”) uses cookies and similar tracking technologies on our website at www.worldmedicalconcierge.com. This policy should be read alongside our Privacy Policy, which provides full details on how we handle your personal data.

By continuing to use our website, you consent to the use of cookies in accordance with this policy. You may manage your cookie preferences at any time using the methods described below.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience and supply information to website operators.

Cookies can be “persistent” (remaining on your device until they expire or are deleted) or “session” (deleted when you close your browser). They can be set by the website you are visiting (“first-party cookies”) or by third-party services operating on that website (“third-party cookies”).

We also use similar technologies such as pixels, web beacons and local storage, which function in a comparable manner. References to “cookies” in this policy include these similar technologies.

2. How We Use Cookies

We use cookies for the following general purposes:

(a) To ensure our website functions correctly and securely.

(b) To remember your preferences and settings.

(c) To understand how visitors use our website, enabling us to improve its design and content.

(d) To measure the effectiveness of our communications and marketing activities.

(e) To provide relevant content and, where applicable, personalised information based on your browsing behaviour.

3. Categories of Cookies We Use

Strictly Necessary Cookies

Always Active, Cannot Be Disabled

These cookies are essential for the operation of our website. They enable core functionality such as page navigation, secure area access and form submissions. Without these cookies, the website cannot function properly. They do not collect any personally identifiable information for marketing purposes.

Cookie Purpose Duration
cookie_consent Stores your cookie consent preferences 12 months
session_id Maintains your session state during a visit Session
csrf_token Security token to prevent cross-site request forgery on forms Session
chat_state Remembers the state of the concierge chat widget Session

Analytics and Performance Cookies

Optional, Requires Your Consent

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure and improve the performance of our site, understand which pages are most and least popular and observe how visitors navigate between pages. All data collected by these cookies is aggregated and anonymous.

Cookie Provider Purpose Duration
_ga Google Analytics Distinguishes unique visitors by assigning a randomly generated number 2 years
_ga_* Google Analytics Maintains session state across page requests 2 years
_gid Google Analytics Distinguishes unique visitors within a 24-hour period 24 hours

Functional Cookies

Optional, Requires Your Consent

These cookies enable enhanced functionality and personalisation, such as remembering your language preference, region or the last pages you visited. They may be set by us or by third-party service providers whose services we have integrated into our pages. If you do not allow these cookies, some or all of these features may not function properly.

Cookie Purpose Duration
lang_pref Stores your preferred language setting 12 months
region_pref Stores your preferred region for localised content 12 months

Marketing and Advertising Cookies

Optional, Requires Your Consent

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement, measure the effectiveness of advertising campaigns and track visitors across websites. These cookies are typically set by our advertising partners and may be used to build a profile of your interests.

Cookie Provider Purpose Duration
_fbp Meta (Facebook) Tracks visits across websites for targeted advertising 3 months
_gcl_au Google Ads Stores conversion data for Google Ads campaigns 3 months
li_sugr LinkedIn Used for LinkedIn advertising and analytics 3 months

4. Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clearing your cookies and revisiting the site.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to block all cookies, block third-party cookies or delete cookies when you close your browser. Please note that blocking all cookies may affect the functionality of our website and other sites you visit. The following links provide guidance for common browsers:

Google Chrome: Settings > Privacy and Security > Cookies

Mozilla Firefox: Settings > Privacy & Security > Cookies

Safari: Preferences > Privacy > Cookies

Microsoft Edge: Settings > Privacy > Cookies

Third-Party Opt-Out Tools

You can opt out of interest-based advertising by visiting the following platforms: the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org) or the European Interactive Digital Advertising Alliance (youronlinechoices.eu). For Google Analytics specifically, you may install the Google Analytics Opt-out Browser Add-on.

5. Third-Party Cookies and Services

Our website may include content or features provided by third-party services, such as embedded maps, video players or social media sharing buttons. These third parties may set their own cookies when you interact with their content on our site. WMC does not control these cookies and recommends reviewing the relevant third party’s privacy and cookie policies for further information.

WMC does not use cookies to collect or process any medical or health-related data. Cookies used on our website are limited to website operation, analytics and marketing purposes as described above.

6. Legal Basis for Using Cookies

Our use of cookies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR:

Strictly necessary cookies are placed under the exemption in PECR Regulation 6, as they are essential for the provision of the service you have requested.

All other cookies (analytics, functional and marketing) are placed only with your consent, in compliance with PECR and the UK GDPR. You may withdraw your consent at any time.

7. Changes to This Cookie Policy

WMC may update this Cookie Policy from time to time to reflect changes in technology, legislation or business operations. Any changes will be posted on this page with an updated revision date. WMC recommends reviewing this policy periodically to stay informed about how cookies are used.

Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please reach the concierge team:

World Medical Concierge Ltd

Harley Street, London W1G

Email: privacy@worldmedicalconcierge.com

Website: www.worldmedicalconcierge.com

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